In today’s digital-driven era, it’s critical to leverage online platforms to grow your business. I’ll go out on a limb and say I cannot imagine running a successful business without internet marketing. Whether it’s informing your customers about a new service or promoting an existing line of products, online marketing is essential to help your business thrive. In other words, to grow your business and achieve its maximum potential, you need to make the most of your digital presence.
Today, I’m sharing my thoughts on how the digital space can help your business stand out from competitors and grow beyond your wildest imagination.
- Develop and Maintain Brand Consistency on Social Media
Whether you’re just starting out with marketing your business digitally or you’ve been around for a few years, it’s important to develop and maintain consistency in your brand’s voice. Consistency makes your business unique and easy to recognize.
My advice is, don’t cut corners in developing a great logo for your business. It’s the first impression you make on your customers. Make sure your logo is something that resonates with your customers. Something that stands out and is memorable.
Whenever you upload a post or announce an offer on social media, be sure to put your brand’s name and logo on there. When you do this consistently for months, and eventually years, it will create substantive recall value. Your customers will easily recognize your brand.
Over time, you’ll establish your brand in the digital world. This will have an immense positive impact on growth in the long-term.
- Advertise Your Business on Search Engines and Social Media
The dream for every online business is to reach a large audience in the least amount of time. This is where advertising comes in. Advertising allows you to target a specific audience or geographical location where you want to showcase your business.
By running paid ads, you can reach out to a specific audience for whom your products or services are designed. It’s a great way to stop wasting time, effort, and money on offering your products or services to people who’re not potential customers.
When you’re choosing advertising channels for your business, you can’t afford to ignore search engines and social media. Your advertising plan and strategy should be tailored to the unique features of search engines like Google and Bing as well as social apps like Facebook, Twitter, and Instagram. And remember, connecting with potential customers through direct messaging services like Facebook Messenger can help build personal relationships and inspire confidence in your business.
- Make an Emotional Connection with Your Content
It sounds like a cliché, but it’s true. Content is king in online marketing. However, it’s a bad idea to put out substandard content. Any content you share with your current or future customers should make an emotional connection. Always remember, you’re creating content for humans, not search engines or robots. So, when you’re generating content, be sure to include an element of emotion in it. That’s how you’ll get people interested to know more about your business.
Besides an emotional connection, it’s important that your content is universally understandable and readable. In other words, your content should be easily relatable by the majority of your customer base. This will play a key role in making your brand accessible to a wide audience.
For deeper engagement with your customers, create and share compelling content. Something that is thought provoking, that encourages debate, that presents a different point of view from what everyone is saying.
- Cross-Post on Facebook Targeted Niche Pages
Cross-posting is the process of publishing videos across multiple Facebook pages. It’s an incredibly useful technique to target a large number of potential customers within a niche. Growing your social media following is not something you can accomplish overnight. It’s something that requires consistent effort and time. You’re fooling yourself if you think you’re going to see results in a week or so.
The right way to go about it is to engage with your customers using creative posts, videos, polls, etc. The idea is to offer your reader something of value. It’s great if you can entertain your audience from time to time.
Engagement over a period of time helps build trust and credibility for your business. Potential customers come to think of you as not just someone who’s trying to sell them something, but rather someone who’s trying to make their life easier or solve their problems.
Cross-posting is a unique and dynamic way to promote your business to targeted audiences through Facebook pages.
- Automate Marketing Campaigns
Running a business is a full-time job, and then some. I speak from experience. There are a hundred things to take care of. So, the less time you have to spend on digital marketing, the better.
Did you know marketing automation can make your life easier and help grow your busines online? Marketing automation refers to using technology to automate your marketing campaigns. It’s part of what we call your sales funnel.
For instance, you could set it up so that your customers automatically get a monthly newsletter by email or weekly discount offers by text. In this way, with minimum effort, you inform your customers about offers, new product lines, or events in your business niche.
There are various technologies and software to help you automate your marketing. The most commonly used one is MailChimp, an integrated marketing platform for small businesses. If you’re familiar with the concept of “cold calling“ then think of it as “cold emailing.” These are just some of the outbound techniques you can leverage to promote your business in the digital world.
The online community offers innumerable opportunities for a business to grow and become a reputed brand. It’s up to us to use the internet’s full potential. If you’re thinking about dipping your toes in digital marketing, I hope these five tips will get you off to a great start and your business will grow from strength to strength.